You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Young Generation.
ANA has found 156 results for you, in 292 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Beppo meets Felix

What is the difference between young and old consumers when they look at ads? What are their respective attitudes and projections? This is what we tried to find out. Beppo is a fellow who embodies what advertising used to be. Felix stands for...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gloria Frink
June 15, 1989
×

Citation

Frink, G. (1989a, June 15). Beppo meets Felix. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/beppo-meets-felix


Research papers

The effects of publicity against heroin abuse

This paper describes a programme of research used to develop a campaign against heroin abuse in the UK and to evaluate its effects among young people and parents. The effects of the campaign in interaction with surrounding publicity and resultant...

Catalogue: ESOMAR Congress 1987
Authors: Fenella Tayler, Tony Twyman
September 1, 1987
×

Citation

Tayler and Twyman (1987a, September 01). The effects of publicity against heroin abuse . ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/the-effects-of-publicity-against-heroin-abuse-


Research papers

An on-line database of a government-sponsored training scheme

The Youth Training Scheme (YTS) is one of a number of training programmes administered by the Manpower Services Commission (MSC) in the UK. From its introduction in the spring of 1983 YTS offered one year of combined training and work experience to...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Duncan Gray, Stephen Kelly
June 15, 1987
×

Citation

Gray and Kelly (1987a, June 15). An on-line database of a government-sponsored training scheme. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/an-on-line-database-of-a-government-sponsored-training-scheme


Research papers

Utilising the medium of contemporary music

To execute a successful sponsorship, it is essential that marketeers, identify, select and target their promotional activity in a skilful and selective manner. In the following paper we examine a major elusive target market, the youth, whilst...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Paul Pike, Dirk Spiers
November 6, 1985
×

Citation

Pike and Spiers (1985a, November 06). Utilising the medium of contemporary music. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/utilising-the-medium-of-contemporary-music


Research papers

Relevance of young people's environmental attitudes to future transportation developments

In this paper we are concerned with the development of a market - the passenger car section - that is to be described as narrow, for it is on the threshold of maturation, and this means a special challenge for market research and marketing...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Gerhard Mattrisch, E. P. W. Minx
June 15, 1984
×

Citation

Mattrisch and Minx (1984a, June 15). Relevance of young people's environmental attitudes to future transportation developments. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/relevance-of-young-people-s-environmental-attitudes-to-future-transportation-developments


Research papers

Adolescents and the computer challenge

Among many stereotypes, one is central: the primordial role of young people and children. They are supposed to have no difficulty grappling with computers from the outset, to be naturally enthusiastic and to learn easily. So, they will be initiators....

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Yves Rickebusch, Bernard Masoliver
June 15, 1984
×

Citation

Rickebusch and Masoliver (1984a, June 15). Adolescents and the computer challenge. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/adolescents-and-the-computer-challenge


Research papers

Communication towards 15-25 year old youngsters

The analysis is based on: - the results of prospective survey carried on among 400 14-20 year old youngsters (400 qualitative interviews of one hour and a half each); and on the main findings of: - 500 qualitative interviews carried on among 16-25...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Marc Gilles
June 15, 1984
×

Citation

Gilles, M. (1984a, June 15). Communication towards 15-25 year old youngsters. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/communication-towards-15-25-year-old-youngsters


Research papers

The importance of brand preference in adolescence for brand loyalty later on

How great is the brand-loyalty of adolescents? This is a crucial question of brand advertising and marketing strategies directed towards young people. In this study, carried out in 1984 data on brand-use and brand-preference was collected for 1970...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Brigitte Melzer, Astrid V. Middelmann-Motz
June 15, 1984
×

Citation

Melzer and Middelmann-Motz (1984a, June 15). The importance of brand preference in adolescence for brand loyalty later on. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/the-importance-of-brand-preference-in-adolescence-for-brand-loyalty-later-on


Research papers

The transitional years and their marketing implications

This paper initially highlights the major developmental landmarks of the adolescent period, focussing specifically on the social and psychological adjustments which are demanded of the individual. This examination not only presents a concise picture...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Anjala Ahluwalia, Sarah Wilders
June 15, 1984
×

Citation

Ahluwalia and Wilders (1984a, June 15). The transitional years and their marketing implications. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/the-transitional-years-and-their-marketing-implications